Matthew Miller
Jul 10, 2012

Weber Shandwick APAC chairman explains new 'engaging, always' positioning

With little fanfare, Weber Shandwick has launched a new brand positioning for itself, turning the agency's focus from advocacy to engagement in line with the trends shaping its business, according to Asia-Pacific chairman Tim Sutton

Sutton believes PR agencies have strategic understanding that pure digital

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 hours ago

Campaign roundup: Week of 22 September

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

14 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

15 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

15 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.