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The chief marketing officer of Scaler, Rahul Karthikeyan, dives into the creative brief, strategy and impact expected from its newly launched campaign
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.