Scaler, an edtech start-up for upskilling students and working professionals, has announced appointments for its marketing and creative teams.
Rahul Karthikeyan has been appointed as chief marketing officer. Anu Nair has joined the organisation as creative head, while Ranjeet Kumar and Manmeet Singh Akali as co-heads of brand and content.
Abhimanyu Saxena, co-founder, Scaler and InterviewBit, said, “Scaler has grown from strength to strength in the last two years. We have achieved several business milestones and built high-quality tech talent at par with some of the best national and international universities. As we prepare ourselves for the next phase of growth, industry knowledge and experience will be even more crucial across all aspects. I am, therefore, extremely delighted to have some of the brightest minds in the business join us as we journey to become a world-class virtual tech university. We continue to see a huge demand for our courses among students and working professionals. We are also looking to expand our presence beyond metros, and plan to hire over 100-150 people in the current fiscal across functions to support this expansion.”
Karthikeyan moves from UpGrad where he was head of marketing.
Karthikeyan said, “Our goal is to get brand awareness for Scaler and InterviewBit within the tech industry and drive relevance and accessibility for students by way of upskilling, which ultimately promotes career growth. We are building a strong marketing team to contribute to business growth, backed by an excellent product. We want to build a quality education platform that is constantly upgrading based on trends in the market, to ensure that our students are up to date. It is an exciting time for the brand, and I am happy to be part of this journey.”
Kumar moves from UpGrad where he was associate director, marketing.
Kumar said, “Techies are a tight-knit community; honest storytelling and story-living at the same time, across consumer touchpoints, will push us light-years ahead.”
Akali joins after an entrepreneurial stint. He founded Eduvanz which was acquired by Klarity.
He added, “It’s exciting to be a part of a mission-driven company which aims to be the alma mater that prepares and propels the most promising tech talent in India. I look forward to working alongside a great team to build an outcome-focused world-class tech education brand.”
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