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It might not be snowing outside but festive season is in full swing, or at least in the ad industry. Just days after John Lewis' hotly anticipated Christmas campaign marked the start of yuletide madness, in no particular order, we chart the best of the best.
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From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.
With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.