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It might not be snowing outside but festive season is in full swing, or at least in the ad industry. Just days after John Lewis' hotly anticipated Christmas campaign marked the start of yuletide madness, in no particular order, we chart the best of the best.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.