The Big Game is about to start and brands can hardly contain their anticipation.
As the Kansas City Chiefs and the San Francisco 49ers faced off at Allegiant Stadium in Las Vegas, many brands released their much anticipated ads.
The game was won by Kansas City Chiefs.
As of 9 February, nearly 40 brands had unveiled their Super Bowl spots, including Microsoft, Nerds, Popeyes, Bud Light, Pringles, Reese’s, Doritos, Drumstick, Dove, Paramount+, Oreo and, Kawasaki, among others.
Many of the ads are, unsurprisingly, celebrity-laden. BMW’s spot stars Christopher Walken, while Michelob Ultra’s features global soccer superstar, Lionel Messi, in his first Super Bowl ad alongside Jason Sudeikis and Dan Marino. Hellmann’s ad features Kate McKinnon alongside Pete Davidson and a talking cat.
Oreo’s spot shows how some of history’s most important moments were determined by what side the cream landed on with the twist of an Oreo — including how Kris Jenner decided on whether to run Keeping Up With the Kardashians.
Meanwhile Kawasaki’s ad marks its first appearance ever in the Big Game, and BetMGM pokes fun at NFL legend Tom Brady’s winning streak.
Watch all of the Super Bowl spots here.
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