Warner Media to discontinue HBO and linear movie channels in India and South Asia
A change in the pay-TV industry and the Covid-19 has accelerated the need for change says Siddharth Jain
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Viewers using both linear TV and CTV jump to 116 mn ...
49% of the incremental CTV viewers come from rural India, according to Kantar.
Omnicom must show new structure is about more than ...
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
