Campaign India Team
Oct 15, 2020

Warner Media to discontinue HBO and linear movie channels in India and South Asia

A change in the pay-TV industry and the Covid-19 has accelerated the need for change says Siddharth Jain

Warner Media to discontinue HBO and linear movie channels in India and South Asia
WarnerMedia International has announced that it will be pulling off its movie channels in India, Pakistan, Maldives and Bangladesh from 15 December 2020.
 
The channel line-up includes HBO (SD and HD) and WB. 
 
The group will continue to operate and invest more in its kids brands Cartoon Network and Pogo in the South Asia region, including increasing local animation production.
 
Siddharth Jain, SVP and MD, Warner Media South Asia, said, “After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make. The pay-TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change. We would like to express our heartfelt appreciation to all our partners and fans who have made HBO and WB household names. We also owe a debt of gratitude to all our employees who have worked so passionately on these well-loved brands. WarnerMedia has a strong interest in India and is committed to assessing optimal opportunities to serve valued customers here.”
 
The statement from the network added that WarnerMedia will continue to have employees based in Mumbai, Delhi and Bengaluru to handle its kids brands operations, sales and marketing as well as the distribution of CNN International.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

2 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

2 days ago

Roast me, please! When brands laugh at themselves

Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.

2 days ago

2025 Rewind: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.