Warner Media to discontinue HBO and linear movie channels in India and South Asia
A change in the pay-TV industry and the Covid-19 has accelerated the need for change says Siddharth Jain
Oct 15, 2020 07:37:00 AM | Article | Campaign India Team Share -
WarnerMedia International has announced that it will be pulling off its movie channels in India, Pakistan, Maldives and Bangladesh from 15 December 2020.
The channel line-up includes HBO (SD and HD) and WB.
The group will continue to operate and invest more in its kids brands Cartoon Network and Pogo in the South Asia region, including increasing local animation production.
Siddharth Jain, SVP and MD, Warner Media South Asia, said, “After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make. The pay-TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change. We would like to express our heartfelt appreciation to all our partners and fans who have made HBO and WB household names. We also owe a debt of gratitude to all our employees who have worked so passionately on these well-loved brands. WarnerMedia has a strong interest in India and is committed to assessing optimal opportunities to serve valued customers here.”
The statement from the network added that WarnerMedia will continue to have employees based in Mumbai, Delhi and Bengaluru to handle its kids brands operations, sales and marketing as well as the distribution of CNN International.