Campaign India Team
Nov 16, 2017

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'

Only Indian entry among 17 shortlists

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'
The organisers of the WARC Media Awards have rolled out the first set of shortlists. From the 17 shortlists in the 'Effective Use of Tech' category, Mindshare's 'Our hearts beat as one' for Cornetto is India's lone shortlist.
 
Mindshare Sri Lanka's 'The campaign that saved 2,500 lives' for Softlogic Life Insurance is also in the running for an award.
 
Kristi Argyilan, SVP, media and guest engagement, Target, was the jury chair. 
 
She said, "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilising technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."
 
Shortlists of the three other categories - 'Effective Channel Integration', 'Effective Partnerships and Sponsorships' and 'Best Use of Data' will be announced shortly.
 
Source:
Campaign India

Related Articles

Just Published

Premium
Independent agency network Local Planet opens in Apac
Premium
10 hours ago

Independent agency network Local Planet opens in Apac

Percept Media from India is among the nine agencies from the region

Premium
Brijesh Parmar joins Fulcro as ECD
Premium
10 hours ago

Brijesh Parmar joins Fulcro as ECD

Was head of art at The Womb previously

Premium
Cannes Lions 2019: DDB Mudra (two), FCB Ulka get shortlists in Sustainable Development Goals
Premium
11 hours ago

Cannes Lions 2019: DDB Mudra (two), FCB Ulka get ...

71 entries were submitted from India in this category

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
12 hours ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM