Campaign India Team
Nov 16, 2017

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'

Only Indian entry among 17 shortlists

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'
The organisers of the WARC Media Awards have rolled out the first set of shortlists. From the 17 shortlists in the 'Effective Use of Tech' category, Mindshare's 'Our hearts beat as one' for Cornetto is India's lone shortlist.
 
Mindshare Sri Lanka's 'The campaign that saved 2,500 lives' for Softlogic Life Insurance is also in the running for an award.
 
Kristi Argyilan, SVP, media and guest engagement, Target, was the jury chair. 
 
She said, "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilising technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."
 
Shortlists of the three other categories - 'Effective Channel Integration', 'Effective Partnerships and Sponsorships' and 'Best Use of Data' will be announced shortly.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard