Campaign India Team
Nov 16, 2017

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'

Only Indian entry among 17 shortlists

WARC Media Awards 2017: Mindshare India gets a shortlist in 'Effective Use of Tech'
The organisers of the WARC Media Awards have rolled out the first set of shortlists. From the 17 shortlists in the 'Effective Use of Tech' category, Mindshare's 'Our hearts beat as one' for Cornetto is India's lone shortlist.
 
Mindshare Sri Lanka's 'The campaign that saved 2,500 lives' for Softlogic Life Insurance is also in the running for an award.
 
Kristi Argyilan, SVP, media and guest engagement, Target, was the jury chair. 
 
She said, "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilising technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."
 
Shortlists of the three other categories - 'Effective Channel Integration', 'Effective Partnerships and Sponsorships' and 'Best Use of Data' will be announced shortly.
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

11 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

11 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here