Campaign India Team
Nov 17, 2017

WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist

Lone entry from India in the category to have made the cut

WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
The shortlist for the Effective Channel Integration category for WARC's Media Awards have been announced.
 
Mediacom India's 'Bachelor of Shaving' for Gillette India has made it to 19 shortlists in the category. 
 
The jury chair for this category is Charlie Chappell, senior director, global integrated media, The Hershey Company.
 
He said, "It's great to see that marketers are embracing the new norm of a constantly changing communications landscape. Through the submissions, it is clear that they have proven that to do great work you must reach across various, dynamic channels to achieve your business objectives. I applaud the marketers for pushing the boundaries and continuing to stretch their learnings that has led them to award-winning campaigns." 
 
Also read: 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: Janxiety? How brands can profit from it
Premium
3 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

Premium
Raj Halve passes away
Premium
7 hours ago

Raj Halve passes away

The former advertising and marketing professional passed away on 22 January

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
9 hours ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators