Warc has announced the winners of the 'Effective Use of Brand Purpose' category. Among the 13 winners announced, five are from India.
Mindshare India won a Gold and the 'evaluation award' for its 'The Adaptive Data'.
DDB Mudra won Gold too for Stayfree's 'Project Free Period'. It also won Bronze for 'Pink Power' for Inorbit Mall.
McCann Worldgroup India won Silver for 'India's Newest Matchmaker' for Harpic. The agency also won a Bronze for 'Making the Invisible, Visible' for Dettol.
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Watch the film conceptualised by Ogilvy here