Munich-headquartered marketing technology company, Wagawin, has partnered Ventes Avenues to exclusively represent it in the Indian market. With this partnership, Wagawin will introduce its proprietary ‘LivingAds’ concept in the country, which aims to amplify the mobile interactive advertising experience. Hereon, advertisers can unlock and own actionable first-party data from mobile ads and drive marketing results with interactive mobile ads.
Wagawin claims to bridge the gap between creating an interactive, engagement-led ad experience and data collection. The company uses Living Ads to collect 5x more data on average from conventional mobile advertising placements. The solution aims to use technology and weave user interactions into audience insights.
Niloufer Dundh, CEO and founder, Ventes Avenues, said, “Ventes Avenues is proud to foray into technology solutions. Our association with Wagawin is a step in the right direction: to be future-ready by offering our clients and agency partners unlimited first-party audience data activation on open mobile internet here in India. Besides just passing rich data, it is scalable, and this wider use of data will make it a compelling solution for brands.”
Added Clement Simonneau, MD Asia, Wagawin, “We are delighted to partner with Ventes Avenues to bring LivingAds to the India market. As a mobile-first consumer economy, India represents a great opportunity for us. Given its track record in successfully bringing innovative ad solutions to India, Ventes Avenues is the right partner for Wagawin.”