Campaign India Team
Jun 29, 2021

Wagawin names Ventes Avenues as exclusive India representative

The partnership will introduce Wagawin’s ‘LivingAds’ concept in the market

Wagawin names Ventes Avenues as exclusive India representative
Munich-headquartered marketing technology company, Wagawin, has partnered Ventes Avenues to exclusively represent it in the Indian market. With this partnership, Wagawin will introduce its proprietary ‘LivingAds’ concept in the country, which aims to amplify the mobile interactive advertising experience. Hereon, advertisers can unlock and own actionable first-party data from mobile ads and drive marketing results with interactive mobile ads.
 
Wagawin claims to bridge the gap between creating an interactive, engagement-led ad experience and data collection. The company uses Living Ads to collect 5x more data on average from conventional mobile advertising placements. The solution aims to use technology and weave user interactions into audience insights. 
 
Niloufer Dundh, CEO and founder, Ventes Avenues, said, “Ventes Avenues is proud to foray into technology solutions. Our association with Wagawin is a step in the right direction: to be future-ready by offering our clients and agency partners unlimited first-party audience data activation on open mobile internet here in India. Besides just passing rich data, it is scalable, and this wider use of data will make it a compelling solution for brands.”
 
Added Clement Simonneau, MD Asia, Wagawin, “We are delighted to partner with Ventes Avenues to bring LivingAds to the India market. As a mobile-first consumer economy, India represents a great opportunity for us. Given its track record in successfully bringing innovative ad solutions to India, Ventes Avenues is the right partner for Wagawin.”
 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

16 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

17 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

18 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.