Voltas, the air conditioner company from the Tata stable, has entrusted its media planning and buying responsibilities to Havas Media following a multi-agency pitch.
On the appointment, Pradeep Bakshi, chief operating officer, Unitary Products Business Group (Voltas), said, “We are happy to announce that Havas Media has been appointed as our media agency for our room air conditioners and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”
“We are delighted to have Voltas as a part of our portfolio once again. It was a very tough but a ‘well-organised’ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business,” added Anita Nayyar, chief executive officer, Havas Media, India and South Asia.
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The report also suggested that HD channel viewership increased by 15% in the last two years