Campaign India Team
Jan 24, 2013

Voltas awards media duties to Havas Media

The air conditioner company has entrusted its media planning and buying responsibilities to the agency following a multi-agency pitch

Voltas awards media duties to Havas Media


Voltas, the air conditioner company from the Tata stable, has entrusted its media planning and buying responsibilities to Havas Media following a multi-agency pitch.
On the appointment, Pradeep Bakshi, chief operating officer, Unitary Products Business Group (Voltas), said, “We are happy to announce that Havas Media has been appointed as our media agency for our room air conditioners and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”
“We are delighted to have Voltas as a part of our portfolio once again. It was a very tough but a ‘well-organised’ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business,” added Anita Nayyar, chief executive officer, Havas Media, India and South Asia.
Campaign India

Related Articles

Just Published

12 hours ago

Jio gets Deepika, Ranveer and IPL teams to dance to ...

Watch the film conceptualised by Jio Creative Labs here

17 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

17 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.