Campaign India Team
Jan 24, 2013

Voltas awards media duties to Havas Media

The air conditioner company has entrusted its media planning and buying responsibilities to the agency following a multi-agency pitch

Voltas awards media duties to Havas Media

 

Voltas, the air conditioner company from the Tata stable, has entrusted its media planning and buying responsibilities to Havas Media following a multi-agency pitch.
 
On the appointment, Pradeep Bakshi, chief operating officer, Unitary Products Business Group (Voltas), said, “We are happy to announce that Havas Media has been appointed as our media agency for our room air conditioners and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”
 
“We are delighted to have Voltas as a part of our portfolio once again. It was a very tough but a ‘well-organised’ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business,” added Anita Nayyar, chief executive officer, Havas Media, India and South Asia.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

6 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

7 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.