Campaign India Team
Dec 03, 2010

Vizeum to handle media duties for d.light

The company is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

Vizeum to handle media duties for d.light

Vizeum from the Aegis Media Group has announced the addition of d.light to its kitty. The company is a social enterprise and a Silicon Valley venture, funded by M&M, Acumen Fund, DFJ, Nexus India and others. It is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

Confirming the appointment of Vizeum, Mandeep Singh, Managing Director, d.light, said, “Vizeum would play the role of our strategic communication consultants ensuring the right message reaches the underserved consumers, including the opportunity for the consumers to experience the product.”

On the win, S Yesudas, Managing Director, Vizeum, Indian sub-continent, said, “We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family and thank them for placing their faith in us. This is an extremely interesting category and will be focused on making tangible contributions to the client’s business.  This business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North, Vizeum.”

Source:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India