Campaign India Team
Dec 03, 2010

Vizeum to handle media duties for d.light

The company is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

Vizeum to handle media duties for d.light

Vizeum from the Aegis Media Group has announced the addition of d.light to its kitty. The company is a social enterprise and a Silicon Valley venture, funded by M&M, Acumen Fund, DFJ, Nexus India and others. It is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

Confirming the appointment of Vizeum, Mandeep Singh, Managing Director, d.light, said, “Vizeum would play the role of our strategic communication consultants ensuring the right message reaches the underserved consumers, including the opportunity for the consumers to experience the product.”

On the win, S Yesudas, Managing Director, Vizeum, Indian sub-continent, said, “We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family and thank them for placing their faith in us. This is an extremely interesting category and will be focused on making tangible contributions to the client’s business.  This business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North, Vizeum.”

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

13 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

15 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

15 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing