L&K Saatchi & Saatchi has announced the appointment of Vivek Rao as chief creative officer for North, a newly created position.
Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”
Rao added, “Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”
He further said, “The dynamics of communication has changed and yet, the basics still remain the same. Solid Ideas, simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”
Rao has worked with McCann Erickson, Leo Burnett, Contract Advertising and Publicis Ambience in past assignments.