Virtue appoints Kartick Krishnamurthy as business director

Virtue, the creative agency part of the Vice group, has announced the appointment of Kartick Krishnamurthy as business director.

 

Krishnamurthy was consulting independently before this move. His last full-time stint was with Wunderman Thompson where he was VP and CSD.

 

Lesley John, managing director, Virtue APAC, said, “Virtue connects brands with consumers through emerging culture, making them relevant and future ready. Kartick’s experience is perfect to drive that for Virtue as we continue to grow the agency in India. He will work closely with the executive team and senior client partners to shape the future of their brands and I’m delighted to welcome him to Virtue.”

 

Krishnamurthy said, “Virtue is this amazing powerhouse of world-class creative minds and strategists, with an unparalleled flair for building brands from inside culture. With this heady mix, I see immense opportunity to help drive growth for businesses by thoughtfully challenging norms, and creating a role for brands to sit in the future of culture, and embedded within the ever-evolving fabric of India.”

 

In a career spanning 20 years, he has also worked with Ogilvy, Lowe and DDB.