Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 20, 2009
Virgin Mobile cashes on the launch of IPL, season two
Close on the heels of the launch of the second season of Indian Premier League (IPL) and in line with its brand positioning, Virgin Mobile has launched its own take on cricket, Indianhatkeleague.com. The website has been designed and executed by Culture Mafia.The website is targeted at Indian youth and went live on April 17th, 2009. It will be live till May 24th, 2009. The viewers have to register on the website to play matches online. There are eight teams with 11 players each and the format is T20.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 17, 2025
Bats, reels, and buys: The new IPL media mix
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
11 hours ago
26% print-ad hike is a temporary Band-Aid
SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
Opinion
15 hours ago
What I learnt about leadership from Piyush Pandey’s ...
Working alongside him was nothing short of a masterclass in humanity and advertising.
Advertising
16 hours ago
Are ‘struggling’ agency groups dragging down ...
The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.
Advertising
16 hours ago
Dentsu warns staff of data breach after Merkle hit ...
Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.
