Bindu Nair Maitra
Apr 21, 2011

VIDEO: In conversation with Gilt Groupe's Christian Leone

Among other things, he says, luxury e-commerce will do well because people don't always have time to go to the store

VIDEO: In conversation with Gilt Groupe's Christian Leone
Launched in November 2007, Gilt Groupe is a leading online fashion and travel retailer in the US. It curates a broad range of daily sales for its "exclusive, invitation-only" membership. Each sale lasts just 36 hours and features many of the world's sought-after designers. 
 
Christian Leone, vice president, brand relations at the NY-based Gilt Groupe was in Mumbai recently, and Campaign India took the opportunity to ask him a couple of questions about their business model and whether people want to buy luxury products online. 
 
 
 
Regarding the question on how luxury fares in e-commerce, Leone responded, "The traditional sense of retail has been 'I need that experience of going to the store, to touch and feel everything'. There are a lot of sceptics out there, but we have 5 million members and 400 million USD in revenue in 2010. So I think that people want to shop, and they want to shop online. People don't always have time to go to the store." He also added that cities outside of New York and Chicago have potential for The Groupe in terms of customers being excited about the sales, because they may not have the fashion exposure in their own cities.    
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

1 day ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

1 day ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

1 day ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.