Himani Pundir

Apr 15, 2024

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.

Apr 10, 2024

Navigating Gen Z: Balancing tech, tradition, and ...

By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.

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