Arati Rao
Jun 07, 2011

VIDEO: From The Planner's Table: BBH India's Partha Sinha

Partha Sinha, managing partner, BBH India, discusses how advertising has changed, the BBH way of planning, and the skills he looks for in young planners

VIDEO: From The Planner's Table: BBH India's Partha Sinha

For this month's edition of 'From The Planner's Table', we asked Partha Sinha, managing partner at  BBH India, a series of questions about the stream.

WATCH Sinha's take on how advertising has changed, BBH's approach to planning and how strategic thinking doesn't necessarily stem from copious research.

 

Sinha discusses the business of insights, and how advertising has changed from pointing out inadequacies to now building confidence - not only because the consumer has changed, but also because the way marketers look at them has changed. "We tend to stay away from taboo marketing, because marketing too should have a humane side," he believes.

WATCH Sinha respond to questions about how far the BBH organisation structure (of giving equal importance to management, creative and planning) has worked, and success stories in strategy at the agency

 


WATCH Sinha talk about the skill set he looks for in a planner, and how he'd like to see account planning develop in India in the next five years

 

Source:
Campaign India

Related Articles

Just Published

58 minutes ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

3 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far

3 hours ago

Campaign India’s Mental Health Survey: The panel ...

Second part of the survey features a discussion from industry seniors

3 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India