Campaign India Team
Aug 27, 2013

Viacom18 ropes in Saugato Bhowmik to head consumer products business

Follows exit of Sandeep Dahiya in July

Viacom18 ropes in Saugato Bhowmik to head consumer products business

Viacom18 has announced the appointment of Saugato Bhowmik as the head of its consumer products business. This follows the exit of Sandeep Dahiya, senior vice president - consumer product and communications, in July 2013.

Bhowmik has 12 years of experience in companies including Dabur India and Unilever across the India and Singapore markets, a company statement said.

On his move, Bhowmik said, “The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touch points, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18”.

Sudhanshu Vats, group CEO, Viacom18, added, “Saugato brings with him business experience from FMCG with good understanding of brands, distribution landscape in India, dealing with large retailers and managing business P&L. With his experience and his ‘Never say die’ attitude he is well equipped to drive our consumer products business to the next level.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

3 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

3 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

3 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here