VGC has announced its appointment as the communications agency for Hello! and Grazia, the magazines from the Worldwide Media stable. The agency has worked on the communications for Grazia and Hello! magazines, which will celebrate its third and fourth anniversary respectively in April.
Commenting on the wins, Preeti Vyas, chairwoman, VGC, said, “Our association with The Times Group has existed for a long time. Our current mandate with Grazia's anniversary is to carve a niche for the fashion magazine bearing in mind the Easy Chic position of the fashion magazine, a brand that encompasses high-street, premium and luxury for the new age Indian fashionista. We will deliver strategic creative solutions across the spectrum to communicate the restyled Grazia. We envision a holistic communications approach for both Hello! and Grazia to create a strong relevance and connect with both, the reader and the advertiser.”
Anupama Bhalla, brand publisher - Hello and Grazia, added, “VGC has a repertoire of great work and our meetings with them convinced us that they would be the right agency to take ahead the fresh new look of Grazia and manage the fine sensibilities of our celebrity and lifestyle magazine—Hello!. We look forward to a good work relationship with them.”