Campaign India Team
Apr 01, 2011

VGC bags communication duties for Hello! and Grazia

Both the magazines will come out with new communications surrounding their anniversary issues in April

VGC bags communication duties for Hello! and Grazia

VGC has announced its appointment as the communications agency for Hello! and Grazia, the magazines from the Worldwide Media stable. The agency has worked on the communications for Grazia and Hello! magazines, which will celebrate its third and fourth anniversary respectively in April. 

Commenting on the wins, Preeti Vyas, chairwoman, VGC, said, “Our association with The Times Group has existed for a long time. Our current mandate with Grazia's anniversary is to carve a niche for the fashion magazine bearing in mind the Easy Chic position of the  fashion magazine, a brand that encompasses high-street, premium and luxury for the new age Indian fashionista. We will deliver strategic creative solutions across the spectrum to communicate the restyled Grazia. We envision a holistic communications approach for both Hello! and Grazia to create a strong relevance and connect with both, the reader and the advertiser.”

Anupama Bhalla, brand publisher - Hello and Grazia, added, “VGC has a repertoire of great work and our meetings with them convinced us that they would be the right agency to take ahead the fresh new look of Grazia and manage the fine sensibilities of our celebrity and lifestyle magazine—Hello!. We look forward to a good work relationship with them.” 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

18 hours ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

20 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

20 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.