IPG Mediabrands India has announced the elevation of Vaishali Verma as chief executive officer of Initiative India. Verma will report to Shashi Sinha, CEO, IPG Mediabrands India.
Will Anstee, regional president, Initiative – Apac, “I couldn’t be more excited to have Vaishali steer and deliver on our Initiative proposition in India. Her passion for the craft, her consistent high performance and the conscientious way she approaches every task, make her the natural choice for the role.”
Sinha said, “What makes this truly special is that Vaishali is an insider and has grown from strength to strength in the group, over the last twenty years. I am hugely proud to have such superlative talent from within steering the ship. She embodies IPG’s culture and values and is an inspiring leader. I couldn’t have found a better person to lead Initiative Media.”
Verma added, “The advertising business is going through the most interesting times and it has never been more difficult than now to get consumer attention. Fortunately there is a better way of building audience relationship by being as relevant as possible and at Initiative we use Culture as the bridge to stay relevant. Culture forms the canvas and the fabric of how we lead our lives. We help brands grow through culture by distributing ideas, content and conversation. At Initiative, we have the best of the global and local clients, the finest talent in the industry and cutting edge media tools. I think we have an opportunity to help shape the future of how brands engage with consumers. To be a part of this opportunity, to shape it with some of the sharpest minds in the business, is what excites me.”
In a career spanning 23 years she has also worked with Mudra, McCann and Lodestar UM.