UPI stars in Cred's IPL ad

View the billboard conceptualised in-house here

Apr 18, 2023 10:08:00 AM | Article | Campaign India Team Share -

Cred has rolled out its campaign for the Indian Premier League this year. The official partner of the tournament has taken a different approach this year.

Instead of films featuring celebrities from the past few years, Cred has rolled out a billboard in Bengaluru, Gurugram and Mumbai. Through the campaign, Cred is aiming to spread the message - earn cashbacks and rewards by using Cred UPI.

To build hype around it, the brand tied up with Rinku Singh and Shubman Gill.

Mujhe laga tha us din ke 6s dekh kar call karne vale ye log..... :P kidding ...�� https://t.co/6uNJaqklMt
— Rinkusingh (@rinkusingh235) April 17, 2023

So the ad where I was reacting to ‘rumors’ around me is off the table? Thanks, @kunalb11 �� https://t.co/11dLSTUD6a
— Shubman Gill (@ShubmanGill) April 17, 2023