Campaign India Team
Apr 18, 2023

UPI stars in Cred's IPL ad

View the billboard conceptualised in-house here

UPI stars in Cred's IPL ad
Cred has rolled out its campaign for the Indian Premier League this year. The official partner of the tournament has taken a different approach this year. 
 
Instead of films featuring celebrities from the past few years, Cred has rolled out a billboard in Bengaluru, Gurugram and Mumbai. Through the campaign, Cred is aiming to spread the message - earn cashbacks and rewards by using Cred UPI.
 
 
To build hype around it, the brand tied up with Rinku Singh and Shubman Gill.
 
 
 
Source:
Campaign India

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