Campaign India Team
Jan 22, 2019

Unmetric Engagement Meter: Twitter top 20 (11-20 January)

Posts from State Bank of India, Dell, Big Bazaar and more...

Unmetric Engagement Meter: Twitter top 20 (11-20 January)
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 11-20 January.
 
State Bank of India
Retweet count: 634
Favourite count: 7,825
Dell India
Retweet count: 608 
Favourite count: 12,618
Big Bazaar
Retweet count: 539
Favourite count: 181
Taj Hotels India
Retweet count: 521
Favourite count: 2,436
Micromax Mobile
Retweet count: 489
Favourite count: 754
Paytm
Retweet count: 485
Favourite count: 2,442
Paytm Mall
Retweet count: 466
Favourite count: 573
OPPO India
Retweet count: 435
Favourite count: 10,928
Indian Oil Corporation Ltd.
Retweet count: 336
Favourite count: 3,248
Airtel Payments Bank
Retweet count: 312
Favourite count: 5,303
Reliance Jio
Retweet count: 308
Favourite count: 1,960
Amazon India
Retweet count: 295
Favourite count: 980
Samsung Mobile India New
Retweet count: 291
Favourite count: 5,317
Hyundai India
Retweet count: 286
Favourite count: 5,243
Franklin Templeton
Retweet count: 282
Favourite count: 3,338
Honor India
Retweet count: 270
Favourite count: 5,814
SAP India
Retweet count: 243
Favourite count: 246
Mastercard India
Retweet count: 241
Favourite count: 2,718
Candere
Retweet count: 237
Favourite count: 289
ICICI Bank  (Tweet has been taken down)
Retweet count: 228
Favourite count: 4,671
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
8 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
9 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta

Premium
Megha Tata to join Discovery as MD
Premium
12 hours ago

Megha Tata to join Discovery as MD

Moves from BTVI where she was COO

Premium
Dave Trott's blog: True lies
Premium
14 hours ago

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised