Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 January.
iXiGO
Shares: 47,958
Likes: 1,61,563
Cadbury Dairy Milk Silk
Shares: 23,452
Likes: 3,93,292
musical.ly
Shares: 22,240
Likes: 319
Murugappa Group
Shares: 17,173
Likes: 22,134
Kokuyo Camlin
Shares: 9,833
Likes: 11,146
Bajaj V
Shares: 7,918
Likes: 65,308
Mahindra Navistar
Shares: 7,142
Likes: 84,082
SBI Life Insurance
Shares: 6,313
Likes: 87,952
OnePlus India
Shares: 4,946
Likes: 5,61,638
Babygogo
Shares: 4,680
Likes: 4,815
HorlicksIndia
Shares: 4,623
Likes: 1,90,071
Reliance Jio
Shares: 4,600
Likes: 31,051
Exide Care
Shares: 3,256
Likes: 16,324
Cadbury Gems
Shares: 3,216
Likes: 1,77,531
JCB India
Shares: 1,931
Likes: 95,634
Caratlane.com
Shares: 1,445
Likes: 1,80,823
The India Cements Ltd
Shares: 1,353
Likes: 4,862
magicbricks
Shares: 1,183
Likes: 24,352
Doublemint India
Shares: 962
Likes: 1,31,124
Ashok Leyland
Shares: 861
Likes: 7,373
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