Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 July 2018.
Hyundai India
Shares: 80,713
Likes: 3,18,228
Amul
Shares: 6,293
Likes: 12,158
Eicher Trucks and Buses
Shares: 2,864
Likes: 36,060
ALLENKota
Shares: 1,744
Likes: 18,127
Exide Life Insurance
Shares: 1,604
Likes: 2,708
Cadbury Fuse
Shares: 1,338
Likes: 1,65,945
unacademy
Shares: 1,273
Likes: 25,204
TVS Star City Plus
Shares: 910
Likes: 8,701
Coloressence
Shares: 837
Likes: 462
FirstCry.com
Shares: 748
Likes: 1,05,794
Mangaldeep
Shares: 739
Likes: 4,290
Honor India
Shares: 610
Likes: 1,62,774
Amazon India Newsroom
Shares: 602
Likes: 329
Reliance SMART
Shares: 590
Likes: 2,541
Bertolli India
Shares: 553
Likes: 3,883
Good Knight
Shares: 459
Likes: 1,05,591
Himalaya Wellness
Shares: 441
Likes: 678
Cadbury Bournvita
Shares: 364
Likes: 24,239
NYX Professional Makeup India
Shares: 307
Likes: 87,699
Indian Oil Corporation Ltd.
Shares: 300
Likes: 53,955
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