UFO Moviez has appointed NDTV Media as its exclusive sales partner for its digital cinema advertising business in the private sector.
As a part of this partnership, NDTV Media will be responsible for selling advertising at cinema theatres for which UFO Moviez has the advertising rights, including selling airtime on cinema screens as well as on-ground activation at such halls. The on-ground activation opportunities will include seat branding, ticket branding, putting up standees & stalls and other ground activation for advertisers.
Niraj Dutt, COO, NDTV Media said, “We are pleased to partner with UFO Moviez on this initiative. Digital cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, Digital Cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta. For the first time, this format allows for theatre-wise and spot-wise monitoring of the client’s activity”.