Uday Shankar's interview with Campaign India

It’s ten years since STAR Plus went Hindi, and, with the celebrations, a new identity and positioning has been revealed. Campaign India’s Anant Rangaswami met Star India CEO Uday Shankar to understand the need for change and the implications  What is the need you felt for the change? More than one reason. First and foremost, STAR Plus, which went on to become an all-Hindi channel which is really successful, hasn’t had the time or even the need to look back and re-examine itself.