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Aug 27, 2010
Twitter, where you listen to, gauge and respond
The proliferation of start-ups on the web can make it incredibly tricky for an advertiser to know where and how to allocate a budget. For every Facebook and Twitter, services with millions of users and undoubted critical mass, there is a Joost, or Google Wave - services launched with the maximum of fanfare and the minimum of audience buy-in.
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