Campaign India Team
May 12, 2016

Turkey of the fortnight: DNA on the 'Queen' of Bollywood

Basing title on Google trends, is the daily implying that Sunny Leone is ‘Queen of Bollywood’?

Turkey of the fortnight: DNA on the 'Queen' of Bollywood
This DNA supplement in Mumbai does declare that some of the content is promotional. We’re assuming this particular one wasn’t.
 
The story is based on Google trends of the last 12 months, thanks to which the article surmises that actor Kangkana Ranaut is not the ‘Queen of Bollywood’ as some media  suggest.
 
Going by the same trends, should we infer that Sunny Leone, the most searched by far, is the ‘Queen’?
 
We love both and don’t mind, really. But the logic seems a little muddled.
 
(From the print issue of Campaign India dated 13 May 2016.)
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

10 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

11 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

13 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.