TOI launches Gujarati daily NavGujarat Samay

Bennett Coleman and Co. Ltd. (BCCL), publisher of The Times of India, has launched a Gujarati daily NavGujarat Samay in Ahmedabad.  This launch comes as a part of its strategy to extend footprint in Indian languages.

 

Recent launches include Ei Samay in Kolkata, seven new editions of Maharashtra Times (Pune, Aurangabad, Nagpur, Nasik, Kolhapur, Jalgaon and Ahmednagar) and one new edition of NavBharat Times (Lucknow), in the last two years.

 

The Times of India and Ahmedabad Mirror are already present in the Ahmedabad market. Priced at Rs 3, NavGujarat Samay is positioned as ‘a new voice for a new Gujarat’, said a BCCL statement.

 

Rahul Kansal, executive president, The Times Group, said, “The Times Group is well-acknowledged as a thought leader in the English Newspaper space as well as for its language brands - NavBharat Times, Maharashtra Times and Ei Samay. Now we are all geared up to achieve the same milestone in other languages as well."

 

NavGujarat Samay has been launched in print and through digital platforms - apps, a WAP site and a website (www.navgujaratsamay.com).

 

Ranjeet Kate, director - response, BCCL, said, “NavGujarat Samay will provide the right platform and context for the advertisers to creatively engage the Amdavadis in their own language. With a ‘print plus’ approach and a whole lot of brand activations planned over the whole of 2014, NavGujarat Samay will usher in a new era of newspapers in Ahmedabad, that will delight the readers and advertisers alike.”