TNT launches a new tag line

TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.

Sep 23, 2008 07:00:00 AM | Article | Campaign India Team

TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
 "'Sure we can' is the reflection of TNT's flexible attitude of getting things done. It reflects in our daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition," said Peter Bakker, CEO of TNT.
 The TNT website has also been given a complete makeover to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT's new 'sure we can' strap line. The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of  business tools including tracking and self service shipping tools such as myTNT. Several new applications were added to TNT's Group site such as videos featuring Peter Bakker explaining topics such as 'sure we can', TNT's strategy and Planet Me.