Rediffusion Y&R has brought Tina Sachdev on board as the creative head in its Mumbai office. In her new role, sachdev will head one of the three verticals at Rediffusion Y&R’s Mumbai Office and will be handling creative duties for brands like Airtel, Hair & care, Big FM & Kaya. Prior to this appointment, she was with JWT, Bangalore as senior creative director from December 2005, where she worked on brands like Levi Strauss, Van Heusen, Black Dog Whisky, Whyte & Mackay, Nike and Kingfisher. Sachdev’s earlier stint was with Rediffusion DYR, Bangalore, as associate creative director from August 2000-November 2005, where her list of clients had included ING Vysya Life Insurance, ING Vysya Bank, McDowell’s Signature Whisky, Romanov Vodka, Nike, Taj Group of Hotels, Airtel, ETA Real Estate and Reva. Speaking about the appointment, Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai, said, “I am thrilled to have Tina with us once again as the creative head of our Mumbai office. Her varied experience across brand-categories and professional capability will surely help our teams. I am confident that Tina will add a lot of value in our creative output and take it to the next level.” Commenting on her new role, Sachdev said, “What drew me to Rediffusion Y&R all over again is the scope of work that it has on its platter and the challenge involved in working for its brands. It is indeed an experience of home-coming for me and I look forward to doing some great work here. The Rediffusion Y&R vision is outstanding and working here has been a very interesting time of my professional journey. It feels great to be back home!”
