
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Rediffusion Y&R has brought Tina Sachdev on board as the creative head in its Mumbai office. In her new role, sachdev will head one of the three verticals at Rediffusion Y&R’s Mumbai Office and will be handling creative duties for brands like Airtel, Hair & care, Big FM & Kaya. Prior to this appointment, she was with JWT, Bangalore as senior creative director from December 2005, where she worked on brands like Levi Strauss, Van Heusen, Black Dog Whisky, Whyte & Mackay, Nike and Kingfisher.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.