upGrad has announced the appointment of Tilt Brand Solutions as its creative agency. The brand is looking to roll out an 'ambitious branding and communication' roadmap according to a statement.
Mayank Kumar, co-founder and MD, upGrad, said, “The complex, yet necessary task at hand is to bring about a shift in the Indian consumer mindset, who have culturally and historically considered education as a one-time activity in life’s journey. Tilt’s in-depth understanding of the Indian consumer and proven ability to derive actionable insights, made them our obvious choice to be our strategic and creative partner.”
Joseph George, founder chairman and MD, Tilt Brand Solutions, added, “This is a great category and we are dealing with a great bunch of involved professionals at upGrad. All of us at Tilt can’t wait to co-author with Ronnie, Mayank and team, a case study in this category.”