Advertising Digital In-Depth
Arati Rao
Oct 24, 2011

The Unedited Spikes Interview: Stephen Kim & Jason Scott, Microsoft

Stephen Kim, general manager, global creative solutions team, and Jason Scott, general manager Asia, discuss storytelling in digital and how it's faring in Asia in the last of our interviews from Spikes Asia 2011

Stephen Kim (L) and Jason Scott (R)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Marketers shift focus from sparkle to substance at SMARTIES 2025

3 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Piyush Pandey dies at 70; the industry mourns a legend

6 Piyush Pandey dies at 70; the industry mourns a legend

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Microsoft Advertising appoints marketing director for emerging markets
Advertising
Feb 06, 2013
Campaign India Team

Microsoft Advertising appoints marketing director ...

Criteo collaborates with Microsoft Advertising to drive retail media growth
Advertising
Jul 12, 2024
Campaign India Team

Criteo collaborates with Microsoft Advertising to ...

Microsoft Advertising appoints Ybrant Digital for non metro cities
Advertising
Feb 09, 2012
Radhika Joshi

Microsoft Advertising appoints Ybrant Digital for ...

Infographic: Microsoft Advertising and MEC's 'Pre-Family Man Study'
Marketing
Dec 22, 2011
Campaign India Team

Infographic: Microsoft Advertising and MEC's ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
2 days ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
2 days ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
2 days ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
2 days ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.