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We catch up with the managing director and lead of consumer, sales and service, at Accenture India, to learn his insights on reinvention, brand trust, the element of personalisation at his firm and more…
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.