India held on to its third spot among most awarded countries according to The Gunn Report for Media 2015. USA topped the table, followed by UK.
OMD retained its the Agency of the Year title and Coca-Cola retained the Advertiser of the Year title.
Starcom MediaVest, Mindshare, PHD and Mediacom completed the top five in the agency category in 2015. In the advertiser category, Samsung came in at number two followed by McDonald's, Vodafone, Ikea and Heineken.
The Gunn Report for Media is based on performance at global, regional and national media creativity, innovation and effectiveness award contests in 42 markets in the calendar year.
Isabelle Musnik, editor, The Gunn Report for Media, said, "The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success. Creativity and media are not mutually exclusive or even in competition – they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them."
She added, "Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand's objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible."
The full report is available online at www.gunnreport.com.
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