Publicis Ambience has announced that it has decided to mutually part ways with its client, Ambuja Cement.
“The goal was to set stage for Ambuja to be counted among India’s top-10 brands. We knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness,” said Srija Chatterjee, managing director, Publicis India.
She added, "As we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time."
This mutual decision marks the end of a relationship of almost four years between the agency and its client.
“It was a fruitful partnership. Khali certainly was a new high in our brand building process. It locked strength with Ambuja inseparably, but also took the brand to a new level', said Vivek Deshpande, head of brand and marketing strategy, Ambuja Cement. "We have mutually agreed to part ways to explore a different approach to branding. My best wishes will always be with Publicis."