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David Ogilvy passed away on July 22nd 1999 and ten years later three Indians who had the fortune to work closely with him recall their lasting memory of him.Mani Iyer, former CEO, Ogilvy & Mather“Why do all Indian women in advertising look like maharanis, why don’t they look like typical Indian women?”
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.