TBWA\ India hires Ranjeev Vij

TBWA\ India has announced the appointment of Ranjeev Vij as managing director for its Nissan unit and executive director for its North India operations.

  

He moves from Adfactors, where he was digital evangelist. 

  

Govind Pandey, chief executive officer, TBWA\India, said; “Having someone with Ranjeev’s unique blend of expertise in the intersection of consumer experience, technology, data, and design will only further accelerate our ambition to be the leader in total brand experience and disruptive thinking. We look forward to what will be a very exciting year for the team and the business.”

  

Vij said, “There is no question the world is changing, the speed in which this change is taking place is extraordinary. To be successful, brands must disrupt the status quo through their ability to harness creativity, data, design, technology, experience, commerce, and advertising. To be able to do all of this at the disruption company, an agency that views disruption as an antidote to incrementalism and transformation for exponential growth is exciting. I look forward to utilising my diverse experience and propelling our clients’ business forward.” 

  

Vij has also had stints with Ogilvy, Zeno, Cognizant, McCann, BBDO and Iris among others.