The Tata group has announced that it will be the title sponsor of the Mumbai Marathon from 2018 onwards for a period of ten years. Tata replaces Standard Chartered and will label it the ‘Tata Mumbai Marathon’.
Next year will be the marathon's 15th edition in Mumbai and will be held on 21 January. The Tata Mumbai Marathon will be jointly sponsored by the Tata group and Tata Consultancy Services.
N. Chandrasekaran, chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata group's ethos since its inception, almost 150 years ago. Partnering with India's premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership."
Rajesh Gopinathan, CEO and MD, TCS, said, “At TCS, we believe that a healthy and fit workforce is a pre-requisite for sustained business success. Through our support of marathons globally as well as internal programs like Fit4Life, a strong message about health and fitness is now part of the culture of the company. Over the years, TCS has partnered with many marathons around the world. It gives us immense pleasure to continue to be associated with the Mumbai Marathon, which is one of the largest in the country. This time it is even more special, since it is the Tata Mumbai Marathon.”
Vivek Singh, joint MD, Procam International, said, “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15th edition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
20 minutes ago
Her experience as client and on creative side made her 'standout choice'.