Tata retains top spot but sees an erosion in brand value

Maruti has been the fastest growing brand in India for the second year in a row

Nov 01, 2017 11:46:00 AM | Article | Campaign India Team Share - Share to Facebook

Tata Group continues to hold the top position for the fifth consecutive year in Interbrand's best Indian brands report for 2017. 
However, at INR 73,944 crore, the brand has seen an erosion of INR 274 crore in its valuation compared to 2016. 
Except the Tata Group and ICICI Bank all other brands in the top 10 saw an increase in their respective brand's valuation over the previous year. 
“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Gonzalo Brujo, CEO Interbrand EMEA, Latam and India. “In this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value  in belief systems and purposes, and hence propel this change without losing the way.”
Reliance overtook Airtel to take the #2 position. An Interbrand statement attributes it to the success driven by the launch of Jio, a wholly owned subsidiary of Reliance Industries.
The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak.
More than half of the Best Indian Brands came from five sectors: Automotive (5), Diversified
(10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top
growing sectors, leading the change is brand Maruti Suzuki, which posted a 19 per cent increase in
brand value versus 2016.
Breaking into Best Indian Brands list for the first time at #17 is Royal Enfield, an Indian
motorcycle manufacturing company, with brand value at INR 9080 crore, riding on its successful
year on year financial performance and earnest branding efforts which has been consistently
executed across touch points.
The other new entrant comes from the “basic materials” sector - Ambuja Cement at #40 with brand value at INR 1518 crore, given its strong financial performance despite the impact of demonetisation and its recent merger with ACC, Ambuja is staged to drive growth.
“Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.” Said Ashish Mishra,
managing director, Interbrand India.



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