Tata Play highlights real connections in ‘Sach Mein… Social Ho Jao’

Tata Play has launched a new campaign titled ‘Sach Mein… Social Ho Jao’ to mark World Television Day, encouraging audiences to reconnect with the collective experience of watching television. At a time when digital interactions dominate daily life, the campaign reframes television as a catalyst for meaningful togetherness, emphasising its role as a shared family space.

The film portrays television as the original social hub where casual breaks evolve into conversations, debates unfold naturally and collective reactions build lasting memories. By drawing attention to these everyday interactions, the campaign contrasts real emotional responses with the transient engagement often associated with virtual ‘likes’ or comments. It suggests that the most engaging collaborations continue to occur in the living room, whether families are watching comedy, analysing current affairs or supporting their favourite teams.

‘Sach Mein… Social Ho Jao’ seeks to shift the idea of being social away from digital participation and back towards in-person connection. The narrative focuses on real laughter, genuine reactions and the sense of belonging created when people watch TV together. The overarching message encourages audiences to exchange virtual engagement for shared experiences and rediscover the comfort of being present with one another.

The campaign has launched across Tata Play’s social and digital channels, prompting viewers to reconsider how they define social interaction in a fast-paced, screen-driven environment. By positioning television as a medium that encourages community and closeness, Tata Play reinforces TV’s continued relevance in Indian homes.