Tata Housing Development Company (THDC), a real estate company, has awarded its social media duties to Social Wavelength. The agency won the account following a multi-agency pitch.
Tata Housing has planned a communication campaign spanning pages on social networks, mobile apps and other social utilities. The objective for the brand is to leverage social media to increase consumer connect, according to an agency statement.
On the appointment of the agency, Rajeeb Kumar Dash, head - marketing services, Tata Housing Development Company, said, "Our customers are spread across the country and they continuously look for opportunities to experience our enhanced living spaces. Social media will help us connect with these prospective customers, understand the audience more closely and enable us offer more relevant premium real estate property solutions. Social Wavelength’s approach and suggestions matched our objectives very closely. With Social Wavelength’s strength, expertise and experience, we are sure they will help us listen to the customer’s mind and also connect with them effectively.”
Hareesh Tibrewala, joint CEO, Social Wavelength, added, "We are delighted to be working with Tata Housing, India’s leading premium real estate company under Tata group, which has built a strong brand reputation both in India as well as abroad.”