Indian telecom major, Tata Communications, has rolled out a global campaign to raise brand awareness in key markets globally.
MPG which bagged the account globally in a multi-way pitch recently, is handling the media part of the campaign while STC Associates and Havas Digital have developed the creative and online bits of the campaign, respectively.
The integrated push that will run till September 30 primarily targets C-level executives in multinational corporations as well as IT decision makers in the same companies.
Said a Tata Communications' spokesperson, “This is our first global brand campaign and is the culmination of in-depth research with customers across the world. The brand campaign aims to increase awareness among key decision-makers and influencers and drive the perception of Tata Communications as a leading global communications player.”
View the print campaign here:
The campaign reiterates the brand message that Tata Communications takes the consumers farther in one’s global business communication: By investing in building long-lasting relationships with customers and partners and leading the industry in responsiveness and flexibility; and by building leading-edge IP-leveraged solutions advanced by the brand’s unmatched global infrastructure and leadership in emerging markets.
Tata Communications, previously called VSNL, is a global communications provider and is one of the country's enterprise data-services sources, with strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka), Nepal (United Telecom) and, subject to approval by the Chinese government, China (China Enterprise Communications).