Social Panga has been appointed as the social media marketing partner for Tally Solutions.
This agency will work towards the brand's objective of establishing greater connect, and engagement across all customer and segment profiles of the brand. Apart from India, Social Panga will also manage Tally Solutions’ social media content and strategy across North America, Kenya, Indonesia, MENA, and Bangladesh.
The account was won post a multi-agency pitch.
Jayati Singh, chief marketing officer, Tally Solutions, said, "We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively."
Himanshu Arora, co-founder, Social Panga, said, "We are delighted to partner with a visionary brand like Tally and are looking forward to making significant contributions towards strengthening Tally's online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth."