In an increasingly digital India, both are very relevant. Moreover, PhonePe seems to have brought out the big guns with their newest ad campaign featuring Aamir Khan – the fight is just getting interesting!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Demographics: With mobile wallets which target the tech savvy millennials, it’s always crucial to know which demographic is talking about you. It’s interesting to see that both apps have succeeded in targeting millennials but the second most popular age group talking about the apps is formed by Gen Z. This definitely makes sense since the early adopters are more or less always the next generation.
Emojis: Emotions always run high when money is involved. So obviously we couldn’t do a proper analysis of the brands without comparing emojis. Of course, the emoji cloud for PayTm is much larger, but PhonePe seems to be emerging as well. It’s interesting to note that the most prominent emoji for PhonePe is a hand with the forefinger pointing downwards – generally this doesn’t give off a very positive vibe. PayTm though seems to be getting ahead of PhonePe with their emoji game as well.
For now, PhonePe has an extremely entertaining ad campaign and are spending huge amounts of money as one of the sponsors of the IPL – so they’re putting up a good fight. However PayTm seems to have had a landslide victory in this battle.