Campaign India Team
Mar 29, 2019

Talkwalker’s Battle of the Brands: Netflix Vs IPL - Part 2

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Netflix Vs IPL - Part 2
Netflix entered the Indian market with a bang and has shown exponential growth in the Indian market over the last couple of years. But the big question is, who will score a century - Netflix or IPL in this edition’s battle of the brands?
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Quick Search analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Celebrity speak: Since both IPL and Netflix have a high celebrity quotient, we decided to compare the top celebrities associated with each over the last 30 days. Surprisingly, IPL which is a star-studded affair with all the big-wigs of Bollywood making regular appearances is exclusively associated with cricketers and Netflix is associated with celebrities from both Hollywood and Bollywood. This stands out especially since some of the IPL teams are owned by celebrities.
Engagement quotient: Big numbers and mass mentions are well and good, but what about engagement? A map of India comparing engagement for both IPL and Netflix has some surprising results. The NCR area (largest in terms of engagement), Kolkata and Bengaluru have a higher level of engagement when it comes to IPL but all other parts of the country seem to be more engaged when it comes to Netflix. Maharashtra stands out in particular since it is probably the biggest hub for Netflix in India.


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