Campaign India Team
Sep 23, 2019

Talkwalker’s Battle of the Brands: Apple vs Samsung (part two)

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Apple vs Samsung (part two)
Samsung phones have always enjoyed a much wider audience in India, being way more affordable and of course, since they’re pioneers when it comes to the camera game. Given the recent ruckus on social media for Apple, we couldn’t help but compare Apple to Samsung. Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz.
 
Demographic Data
 
Who’s talking about Apple and Samsung? Let’s find out in the demographic section. Unsurprisingly, the audiences for both are similar – most people who speak about the smartphones are male, with 80.1% of Samsung’s audience being male and 77.6% of Apple’s audience being male. Additionally, millenials form the whopping majority of the people who are talking about both brands. What is interesting to note is that Apple has a bigger demographic of people aged 35-44 talking about them. This could be related to the fact that the phones are generally more expensive and a higher purchasing power is required to buy these phones.
 
 
Hashtags
 
It’s always interesting to see what is being said about your brand. While, it’s not always possible to go very deep into what is being said, hashtags give a good idea of what people are saying about your brand. For Apple it’s all about the release event and the iPhone 11, which is unsurprising. For Samsung, there is a lot of talk about the GalaxyNote10 and their major competitors in India – Oppo and Vivo. 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

13 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

13 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

16 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.