Campaign India Team
Sep 23, 2019

Talkwalker’s Battle of the Brands: Apple vs Samsung (part two)

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Apple vs Samsung (part two)
Samsung phones have always enjoyed a much wider audience in India, being way more affordable and of course, since they’re pioneers when it comes to the camera game. Given the recent ruckus on social media for Apple, we couldn’t help but compare Apple to Samsung. Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz.
Demographic Data
Who’s talking about Apple and Samsung? Let’s find out in the demographic section. Unsurprisingly, the audiences for both are similar – most people who speak about the smartphones are male, with 80.1% of Samsung’s audience being male and 77.6% of Apple’s audience being male. Additionally, millenials form the whopping majority of the people who are talking about both brands. What is interesting to note is that Apple has a bigger demographic of people aged 35-44 talking about them. This could be related to the fact that the phones are generally more expensive and a higher purchasing power is required to buy these phones.
It’s always interesting to see what is being said about your brand. While, it’s not always possible to go very deep into what is being said, hashtags give a good idea of what people are saying about your brand. For Apple it’s all about the release event and the iPhone 11, which is unsurprising. For Samsung, there is a lot of talk about the GalaxyNote10 and their major competitors in India – Oppo and Vivo. 


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