Stellantis appoints Concept PR
Account won post a multi-agency pitch
Feb 21, 2022 10:22:00 AM | Article | Campaign India Team
Concept PR has won the public relations mandate for Stellantis, a global automaker and mobility provider.
This account was won after a multi-agency pitch and will be looked after by Concept PR's corporate team in Mumbai.
With this mandate, the agency will consult and execute the communications of the Stellantis group and its brands Jeep and Citroën.
It will also be responsible for strategic consultation, planning, media relations, issues, crisis management, and integrated campaign development for the group as well as both the brands.
Nipun Mahajan, brand head – Jeep India, said, “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial. We believe Concept PR will be the right partner to ensure the brands remain engaging and exciting.”
Saurabh Vatsa, brand head - Citroën India, said, "We were impressed with their ideation capabilities, passion and energy, and felt this is the right time to bring in some new thinking for both brands. We are excited for the next phase of Stellantis and look forward to a great year ahead with Concept.”
Ashish Jalan, managing director, Concept Public Relations, added, "Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept. Both brands are at the pinnacle of their craft. Jeep and Citroën are a rare blend of sophistication, luxury, design and performance. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies."