Starcom Worldwide wins Educomp's media biz

Starcom Worldwide has won the media duties for Educomp, following a competitive pitch.

The agency’s Delhi office has been tasked with all media planning and buying duties for Educomp, taking on the role as lead channel planning partner and activating relevant touch points that ultimately drive revenue for Educomp.

“Starcom did well in the pitch process. Our brief evaluated the agencies on four counts - talent helming the account, consumer insights, ideas anchored on business goals and stretching the budget. Starcom did well in all areas. Now comes the exciting part - delivering and executing," said Abhinav Dhar, director, Educomp.

“It’s a fantastic start to the year with the Educomp win," said Tarun Deep Kumar, executive director, India – North, Starcom Worldwide. "Understanding the realities of the education industry resulted in winning the prestigious Educomp business. Our unwavering focus on business-building ideas made our argument very compelling. Digital capability backed by a solid team ultimately won the client over," he said.

Starcom Worldwide has already commenced the work on the account.